You might expect to find frogs in the Pine Barrens of NJ, not to mention the Jersey Devil, but what about a ghost town that is an interdimensional portal? The now abandoned town of Ong’s Hat is very real, but the internet is riddled with stories about this place that are weird to the core. There are apparently documents called the Incunabula Papers that talk of the town being the starting point for interdimensional travel. Most believe this story to be an elaborate ARG, but there are still those who think that Ong’s Hat might be the starting point for the journey of a lifetime.
@jeffreykoval has written a very flattering piece that covers my virtual appearance at the LHFF, which I very much enjoyed, so it’s satisfying to know the attendees got a lot out of it. I’ve included the intro here, but I encourage you to visit @jeffreykoval‘s blog and enjoy the other posts as well.
in the footsteps of giants
Years ago, in the early days of our work on the Monolith, I had begun extensively researching ARGs, having only vaguely heard the term when I was younger. I’ve talked about it before, but there was a sort of chicken and the egg situation when we really started to get the project rolling. I knew “what” an ARG was, but never had the words. Growing up, I participated in I Love Bees and thought the concept was incredible, but didn’t have the terminology for it. Obviously, the allure of making media that felt “real” was always there from the beginning of the project, but a few deep-dives around 2010 brought everything into a new perspective.
Especially when I realized that the godfather of all alternate reality games was set in our own New Jersey.Joseph Matheny created what would become known as Ong’s Hat in the late 80s and it flourished into the early days of the accessible Internet. He was an OG, working on projects that pioneered the commercial aspect of it, while also tuning into what made it wonderful and punk rock, too. He deemed the work an “interdisciplinary art experiment” and acknowledges that the more popular terms would become the ARG and transmedia we know today.
When we had first started our project, two works most clearly inspired me (and us) to produce the Monolith the way we did, heaving the “audience participation” onto the path that ultimately unfurled. Those were Ong’s Hat and (obviously) House of Leaves. I would be remiss to omit my love for the Series of Unfortunate Events that consumed my attention when I was a kid, as well.
All of that is to say, it’s an incredibly small world out there, and when I was partly assisting in the development of the 2025 LHFF, there was a focus on Internet storytelling, in addition to the staple of independent production. Every year, there was a guest (or two, or three) that we really wanted to feature, and with this year’s focus on Internet storytelling, I thought it might be worth a shot to reach out to that godfather himself.
It’s that time of the year again! Every Samhain, the Internet lights up (or darkens?) with spooky stories and inevitably, Ong’s Hat gets thrown into the mix. Here’s an entry from this year’s mentions. Expect more.
One of several “ghost towns” in the New Jersey pine barrens
New Jersey’s Pine Barrens
The Pine Barrens of New Jersey encompass several towns and counties, and in the most densely populated state in the U.S., it’s a wooded wonderland of weirdness and natural beauty.
Legend says the Pine Barrens, which are filled with scrub pine but are far from barren, may also contain a devil. And perhaps a portal to another dimension.
In a 1936 book, “Forgotten Towns of Southern New Jersey,” Henry Charlton Beck described Ong’s Hat, one of many abandoned towns in the Pines, a “vanished town of murder, of prize fights and of isolated country dances,” a place that “a hundred or so years ago, we were told … was a center of life among the Pineys,” with “brawls and fisticuffs, some of them bloody enough.” Weird NJ, a magazine whose name says it all, wondered in 2023 whether there might be even more than a sketchy past, asking, “Ong’s Hat: Piney Ghost Town or Gateway to Another Dimension?”
LINK: https://www.usatoday.com/story/news/nation/2025/10/20/scariest-us-towns/86478634007/
This episode deviates slightly from the stories of ghosts and demons featured in most episodes to discuss one of the internet’s earliest conspiracy theories. This story contains travel to alternate Earths, encounters with paranormal phenomena, mysticism and chaos magic, shadowy government agents bent on stripping humanity of freedom, and lots of drugs and sex. It can also teach us a lot about how paranormal folklore develops and spreads online. Also, it explains how a pulp science fiction writer popular with the hippies is connected to Reaganomics and Q-Anon. So, listen and learn about Ong’s Hat and the Incunabula.
You can skip to the 1 hour 23 minutes mark to listen an audio clip I sent to the hosts and listen to Constantinos & Pavlos reaction.
H φίλη και host του “Breaking the 20%” έρχεται στο στούντιο για να μας μιλήσει για την πρώτη θεωρία συνομωσίας του ιντερνετ! Παράλληλοι κόσμοι, μυστικοί κωδικοί και ένα twist στο τέλος που ΘΑ ΣΑΣ ΑΝΑΤΙΝΑΞΕΙ ΤΑ ΜΥΑΛΑ!
https://open.spotify.com/episode/5bowWlyJlkwtZb1eEFMd6L
The strange saga of Ong’s Hat is one of the earliest and most enduring legends of the internet — an elaborate blend of fact, fiction, and possibility. Born in the early days of online bulletin boards, the “Ong’s Hat” story told of a secret interdimensional travel project hidden deep in the New Jersey Pine Barrens, accessible only to those who could find the right clues.
Was it an Alternate Reality Game before the term even existed? An experimental art piece? Or something more? We explore its origins, the ideas behind the mysterious Incunabula Papers, and the strange way it spread like a meme through the early digital underground.
In this video, we’ll uncover how the story took root, why it captured so many imaginations, the ethics behind its creation, and — just for a moment — we’ll ask: What if it was real?
p. 27 I Read It On The Internet So It Must Be True w. Joseph Matheny. Joseph joins us to discuss Ong’s Hat, and how the Internet caused his social experiment to have a life of it’s own. A fun little interview I did with EarMobPodcast 08/11/25, just having some fun and reliving some memories. The host is a nice guy and was pleasant to talk to. Audio version on all major podcast platforms.
New addition: Hat Complete soundtrack! The dl now includes a PDF of the text version of the book, kindly provided by Joseph Matheny. It’s full of links to take you down that rabbithole. If you’ve already got it, just dl it again to get the PDF.
Back in the early 1990s, a conspiracy theory/urban legend was doing the rounds on internet messageboards, about a group of scientists and mystics who opened a portal to an alternative dimension in the New Jersey Pine Barrens. In Ong’s Hat:Compleat, the creator of this fascinating piece of living, infinite art, Joseph Matheny, talks to podcaster and AI wizard Sequoya Kennedy about its intentions and origins, and all manner of highly weird shit that happened in the process.
It’s a tale that intertwines early AI, paranormal encounters, emergent phenomena, and the nascent Internet culture of the late 1980s and early 1990s. The story is a rich tapestry woven from diverse cultural threads:
Psychedelic and avant-garde art movements
Punk rock and industrial music scenes
Experimental theater and method acting
Hermetic magick and beat literature
The Esalen Institute’s influence
Philip K. Dick’s literary works
This narrative is a modern spiritual quest that blends these eclectic elements into a compelling journey.
I’m super-thrilled to be involved with this, as a big fan of both Matheny and Kennedy’s previous work. Those who are watching carefully might remember that Matheny’s Ong’s Hat project was a big inspiration behind my album “There Are Other Worlds”, so it really means a lot to be onboard.
The soundtrack was created using a modular synthesizer I put together for the occasion, relying on a number of techniques including (but not limited to) chaos, random generation, feedback loops, tarot, the I Ching, cybernetic systems, trance, self-generation, mind-altering chemicals, The Gateway Tapes, and automatic writing.
I hope some of you will check this out, it’s a fascinating story, weirder than most fiction, and somehow still self-perpetuating…
