By Tom Dove

Link to the entire article: https://medium.com/@illexical/this-is-not-a-game-44142be5ff2c

Ong’s Hat.

A funny little name. A name on a map of a town that can’t be found.

Emerging on the nascent public internet at some indeterminate point in the late nineties, Ong’s Hat was the prototype for what would become a genre of participatory literature called the alternate reality game, or ARG. An ARG is part adventure story, part puzzle, part esoteric mystery, part scavenger hunt, part online community, all quite weird. They are mostly played on public forums, to capture the widest audience, but their content often spans multiple platforms, and typically multiple media. There have been many thousands of ARGs now, tiny and massive, but one of them was first, and it was wilder than the rest.

Ong’s Hat was by turns surreal, goofy, cosmic, and sinister, drawing heavily on classic counterculture and conspiracy theory lore. In the very early days of the worldwide web, it was doing something in a dispersed form that Mark Z. Danielewski would shortly be hailed as a postmodern genius for doing in the novel House of Leaves: playing adeptly with our ideas about how and why we find things to be true. What makes us believe a thing is real? The course of the game, its story, exists only in inaccurate second-hand reports and archived materials stripped of context now. By accident or by design, all the original online content has long since subsided into the digital sands, but the ghost of Ong’s Hat haunts us still.