Today the gang is diving into one of the OG internet conspiracy theories. The mystery of Ong’s Hat. But the real mystery is why did the gang decide to record this drunk? The world may never know.

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It’s refreshing to see someone make an attempt to understand what I was trying to do with Ong’s Hat and it’s encouraging to see them get it mostly right. Too many so-called journalists have focused on the more sensationalist aspects of my attempt, in the early days of the Internet, at an avant-garde art installation that was not constrained by space and time.

In this paper, I have brought together concepts from media studies and semiotics of interpretation in an attempt to analyze a complex media phenomenon and its unforeseen persuasive power. This analysis could be built upon to analyze similar phenomena such as conspiracy theories and fake news.

Link to the full paper: https://letreraria.com/2019/01/13/ongs-hat-and-the-construction-of-a-suspicious-model-reader/