Matheny himself was there at the beginning of the ARG, when the increasing prominence of online media got him thinking about new forms of storytelling. “I’ve been a tech person since the Eighties,” he reminisces. “I was an IT expert and moved up into software, and I used to play the Steve Jackson games a lot. I also played the Flying Buffalo play-by-mail games, which were kind of like a LARP but done through mail, phone and faxes. You would send your mailing address and your phone number and you would start getting stuff in the mail.
Joseph Matheny http://jmatheny.wordpress.com/2013/05/16/the-rise-of-the-arg-games-investigates-alternate-reality-games-and-what-the-future-has-in-store-for-the-curious-experiment/